Which video game company was the first to use augmented reality (AR) for a major product launch campaign, creating an interactive treasure hunt across multiple global cities?

The gaming industry has pioneered some revolutionary marketing strategies over the years. From iconic billboards to groundbreaking digital campaigns, video game companies have pushed the boundaries of advertising to capture player attention in an increasingly competitive market. Test your knowledge about a significant advertising milestone that changed how games are marketed!

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Nintendo for Pokémon Go (2016)
Microsoft for Halo 3 (2007)
Sony for PlayStation 4 (2013)
Epic Games for Fortnite (2018)