In 2003, Hershey's attempted to modernize its iconic chocolate Kisses by changing what product design element, only to reverse the decision after massive consumer backlash?

In 2003, one of America's most iconic chocolate brands made a controversial product design decision that nearly became a marketing disaster. After significant consumer backlash through letters, calls, and early online forums, the company reversed course - demonstrating the power of customer feedback in the food industry. Test your knowledge of this famous product design U-turn that showed how even established brands must respect consumer attachment to familiar products.

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The distinctive aluminum foil wrapper was replaced with plastic wrap
The flat-bottomed shape was changed to a completely round sphere
The paper plume with 'KISSES' printed on it was removed entirely
The traditional silver color was replaced with multi-colored wrappers