Which innovative marketing strategy did 'Hamilton' pioneer that transformed Broadway audience demographics and became a model for performing arts marketing?

The performing arts industry has seen remarkable marketing innovations in recent years, transforming how productions connect with audiences. One Broadway musical in particular revolutionized performing arts marketing with unprecedented digital strategies, creating a cultural phenomenon before audiences ever saw the show. Test your knowledge of how this groundbreaking production changed the marketing playbook for theatrical performances and created new standards for audience engagement in the performing arts.

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The #Ham4Ham lottery, offering affordable front-row tickets through social media-driven daily performances outside the theater
Releasing the entire performance on YouTube before opening night to generate advance buzz
Creating a pay-what-you-want pricing model for all Tuesday performances
Implementing an immersive VR preview experience available at Apple Stores nationwide