Which major strategic pivot did Amazon make in 2006 that fundamentally changed its business model and the e-commerce industry?

The e-commerce landscape has transformed dramatically over the past two decades, with platforms evolving from simple online storefronts to complex ecosystems. This trivia tests your knowledge about a pivotal moment in e-commerce history that changed how online retail platforms approach their business models. Understanding these strategic pivots can provide valuable insights into how successful platforms adapt to market challenges and consumer behavior shifts.

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• Launching Amazon Prime membership service
• Opening its platform to third-party sellers
• Launching Amazon Web Services (AWS) as a public cloud platform
• Introducing the Kindle e-reader

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