Which fictional character, created by A.A. Milne in 1926, became one of the most valuable literary brand mascots after Disney acquired the rights, generating over $6 billion annually in global retail sales?

Literary brands have created some of the most enduring mascots in marketing history, bridging the worlds of literature and commerce. These characters not only sell products but have become cultural icons in their own right. Test your knowledge of these famous literary brand ambassadors who have jumped from the pages of books to become the faces of successful product lines and publishing empires.

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Winnie-the-Pooh
Peter Rabbit
The Grinch
Paddington Bear