Which gaming company first implemented an augmented reality app that allowed customers to virtually 'try on' gaming merchandise and visualize limited edition collectibles in their own space before purchasing?

The gaming industry has been at the forefront of innovative retail experiences, blending virtual worlds with physical merchandise. Major gaming companies have pioneered unique brand strategies that transform how players engage with their products beyond the screen. Test your knowledge about a groundbreaking retail innovation that changed how gaming merchandise is experienced and marketed.

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Nintendo with their 'Nintendo Reality Lens' in 2017
Valve with their 'Steam Vision Portal' in 2018
Epic Games with their 'Fortnite Fashion Forward' app in 2019
Sony with their 'PlayStation Reality Mirror' in 2016