Which retail marketing innovation did Valve introduce in 2003 that revolutionized digital game distribution and fundamentally changed how PC games are sold?

The gaming industry has transformed retail marketing strategies over the years, creating innovative approaches to reach players. From midnight launch events to complex digital marketplaces, gaming retailers have pioneered unique marketing tactics that shaped how games are sold and distributed. Test your knowledge about a pivotal retail marketing innovation that fundamentally changed how games reach consumers.

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Steam - the first major digital distribution platform for games
GamePass - the subscription service allowing unlimited access to a game library
PlayStation Store - the first console-based digital marketplace
Twitch Prime - the first streaming service to bundle free games with subscriptions