Which retail giant launched the first widely-successful AR 'Virtual Try-On' technology that allows customers to visualize makeup products on their face using their smartphone camera?

The retail landscape is rapidly evolving with technological advancements shaping how consumers interact with brands. Major retailers are investing billions in innovation labs to create immersive shopping experiences that blur the line between physical and digital worlds. Test your knowledge about one of the most significant retail augmented reality developments that has changed how consumers interact with products before purchase!

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Sephora with its Virtual Artist app
Walmart with its Beauty Mirror technology
Target with its StyleSnap feature
Ulta Beauty with its GlamLab platform