Which celebrity pioneered the 'try before you buy' home try-on model in eyewear retail that revolutionized the industry and included a buy-one-give-one social impact program?

Celebrity-backed retail brands have become a major force in the industry, with famous personalities leveraging their influence to create innovative retail concepts and sustainability initiatives. These celebrity entrepreneurs aren't just lending their names—many are deeply involved in product development, sustainability efforts, and retail innovation strategies. Test your knowledge about which famous people are pioneering significant retail innovations and sustainability practices!

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Neil Blumenthal (Warby Parker co-founder)
Jessica Alba (The Honest Company founder)
Gwyneth Paltrow (Goop founder)
Rihanna (Fenty Beauty founder)