Which retail giant created the first successful 'loot box' subscription model that revolutionized pop culture collectibles and now influences movie merchandising strategies?

The intersection of retail and pop culture has created some of the most innovative loyalty programs in history. These programs not only drive sales but have become cultural phenomena in their own right, inspiring dedicated communities and even becoming reference points in movies and TV shows. Test your knowledge about one of the most successful retail loyalty innovations that changed how fans interact with their favorite entertainment properties.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Loot Crate (2012) with its monthly themed mystery boxes of exclusive pop culture merchandise
Funko with its Pop! Vinyl Collector's Club subscription service
Amazon with its Geek Box monthly subscription program
Hot Topic with its Culture Crate quarterly merchandise program