Which marketing strategy led to the record-breaking sales of Celestron's NexStar Evolution telescope series in 2019?

The astronomy industry isn't just about scientific discovery—it's also a thriving commercial sector with unique marketing challenges and consumer behaviors. From telescope manufacturers to astronomy software developers, space-themed merchandise to stargazing tourism, companies in this niche must navigate specialized marketing strategies to reach their target audience. Test your knowledge about the business side of astronomy with this challenging product marketing question!

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Their "Stars in Your Hands" campaign featuring augmented reality demonstrations via smartphone app
Celebrity endorsements from well-known astrophysicists like Neil deGrasse Tyson
Exclusive bundling deals with National Geographic and major science museums
Limited edition models commemorating the 50th anniversary of the moon landing