Which digital marketing strategy helped Japan's traditional 'matsuri' festivals increase international tourism by over 40% between 2015-2019?

Traditional cultural practices and heritage sites are increasingly using modern digital marketing techniques to preserve and promote their legacies. From ancient festivals to indigenous crafts, cultural institutions are finding innovative ways to connect with global audiences and younger generations. Test your knowledge about how cultural traditions are being marketed in the digital age!

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User-generated content campaigns featuring festival-goers sharing authentic experiences with specific hashtags
Virtual reality previews allowing potential visitors to experience festivals before booking travel
AI-powered recommendation engines that match tourists with festivals based on their social media interests
Blockchain-based digital collectibles representing festival traditions sold as cultural souvenirs