Which major sports league first introduced a blockchain-based loyalty program that allowed fans to earn tradable digital tokens for attendance, merchandise purchases, and social media engagement?

The sports industry has revolutionized how teams and brands engage with fans through innovative loyalty programs. These programs have evolved from simple punch cards to sophisticated digital ecosystems that track engagement across multiple touchpoints and offer personalized rewards. Test your knowledge about a groundbreaking loyalty program innovation that changed how sports organizations build fan relationships and drive revenue.

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• NBA (National Basketball Association) with 'NBA Top Shot' in 2019
• NFL (National Football League) with 'NFL Play' in 2018
• MLB (Major League Baseball) with 'Diamond Rewards' in 2020
• UEFA (Union of European Football Associations) with 'Fan Tokens' in 2017

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