Which innovative retail strategy has been widely adopted by major Broadway productions since 2018 to increase merchandise sales and enhance audience engagement?

The performing arts industry has evolved significantly in how it markets and sells merchandise to patrons. From theater memorabilia to music merchandise, the retail strategies used by performing arts organizations have become increasingly sophisticated. This trivia question explores a recent innovative retail approach that has transformed how audiences engage with performing arts merchandise. Test your knowledge of the intersection between retail innovation and the performing arts world!

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Pop-up digital kiosks that allow audience members to purchase show merchandise via QR codes and have items delivered to their seats during intermission
Virtual reality stations in theater lobbies where patrons can "try on" merchandise virtually before purchasing physical items
Subscription-based merchandise boxes that ship quarterly collectibles from various Broadway shows to subscribers' homes
Rotating merchandise displays that change scenes and featured products in sync with the musical numbers happening on stage