Which innovative brand strategy did NASA use to build public excitement for the James Webb Space Telescope before its launch?

NASA's James Webb Space Telescope represents not just a technological marvel but also a masterclass in scientific product marketing. The telescope's stunning visual identity, public engagement strategy, and brand storytelling transformed what could have been a niche scientific instrument into a household name and cultural phenomenon. This poll tests your knowledge about the revolutionary marketing approach that helped make deep space exploration accessible and exciting to the general public.

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They created an interactive 'First Images' countdown campaign, building anticipation for the telescope's inaugural photographs that garnered over 1 billion social media impressions
They launched a subscription telescope model where consumers could pay monthly fees to receive exclusive images not available to the general public
They partnered with luxury fashion brands to create a Webb-inspired clothing line, with proceeds funding additional research initiatives
They developed a mobile app that allowed users to 'own' virtual pixels of Webb images as limited edition NFTs