Which transportation company first introduced the revolutionary marketing concept of 'dynamic pricing' that now dominates the industry?

The transportation industry has seen revolutionary marketing campaigns that transformed how we think about travel and mobility. From memorable airline slogans to groundbreaking car commercials, marketing strategies have shaped consumer perceptions and driven industry innovation. Test your knowledge of the iconic marketing moves that changed how transportation brands position themselves in a competitive marketplace.

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Uber, with its 'surge pricing' model in 2010
American Airlines, with its SABRE system in 1985
Amtrak, with its 'SmartPricing' initiative in 2003
Zipcar, with its time-based rental pricing in 2000