Which major astronomy brand completely rebranded in 2018, shifting from traditional telescope manufacturing to becoming a 'cosmic experience platform' with digital sky mapping and community stargazing events?

The astronomy industry has seen remarkable brand transformations as companies adapt to technological advancements and changing consumer interests. From traditional telescope manufacturers evolving into digital astronomy platforms to space tourism ventures building distinctive brand identities, the astronomy product landscape continues to evolve. This poll tests your knowledge of a significant brand strategy shift in the astronomy industry that changed how consumers interact with the night sky.

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Celestron, with their 'Universe Unbound' rebranding campaign
Meade Instruments, launching 'Meade Connect' digital astronomy ecosystem
Stellarium, transitioning from software-only to integrated hardware-software solutions
Orion Telescopes, with their 'Orion Skyview Community' rebrand