Which once-dominant retail brand was brought back from near-bankruptcy in the late 1990s by adopting the 'Think Different' advertising campaign that fundamentally changed its brand perception?

Throughout retail history, certain brands have faced near-extinction only to make remarkable comebacks through innovative rebranding strategies. These 'zombie brands' demonstrate the power of strategic repositioning, understanding historical consumer sentiment, and leveraging brand heritage for modern markets. This trivia question explores one of the most dramatic brand resurrections in retail history - a case study now taught in business schools worldwide as an example of successful brand revival.

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Apple
IBM
Polaroid
Atari