Which outdoor apparel company was the first major brand to make fleece products from recycled plastic bottles, launching this eco-innovation in 1993?

The natural world has inspired many companies to adopt environmentally conscious branding and practices. Some corporations have made protecting the environment a core part of their identity, while others have created memorable mascots and logos inspired by wildlife or natural elements. Test your knowledge of these nature-focused corporate identities and their impact on consumer perception.

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Patagonia
The North Face
Columbia Sportswear
REI Co-op