Which major transportation company spent over $200 million on a rebranding effort in 2010, only to revert to its original logo and slogan within six weeks due to overwhelming customer backlash?

The transportation industry has seen its fair share of rebranding attempts - some successful, others disastrous. This poll tests your knowledge about one of the most notorious branding missteps in transportation retail history. How well do you know the stories behind the logos and slogans that once dominated headlines for all the wrong reasons? Test your transportation retail branding expertise!

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