Which 1982 film featured a groundbreaking product placement deal that increased the featured candy's sales by 65% within months, establishing the modern template for product integration in movies?

Product endorsements have evolved dramatically in film and television over the decades. From subtle background appearances to integrated storylines, product placement has become a sophisticated art form and lucrative revenue stream for studios. This trivia question examines one of the most transformative product placement deals in entertainment history that changed how brands and content creators collaborate.

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E.T. the Extra-Terrestrial (Reese's Pieces)
Rocky III (Wheaties)
Tootsie (Tootsie Rolls)
The Verdict (Heineken)