Which retailer launched the first-ever 'Stranger Things' themed pop-up store featuring an interactive 'Upside Down' experience that used RFID technology to personalize content based on visitor movements?

The intersection of pop culture and retail innovation has created some groundbreaking shopping experiences that changed how fans interact with their favorite entertainment franchises. Major brands have invested millions in creating immersive retail environments that blur the line between shopping and entertainment. Test your knowledge of how pop culture has transformed the retail landscape through innovative customer experiences.

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