Which gaming company first introduced the 'Battle Pass' seasonal loyalty model that has since been adopted by numerous games across the industry?

The gaming industry has pioneered innovative customer loyalty programs that keep players engaged and spending. From early subscription models to today's battle passes and reward systems, game companies have mastered the art of player retention. This trivia question tests your knowledge of how a major gaming company transformed player loyalty through a revolutionary program that changed industry standards.

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Epic Games (Fortnite)
Valve Corporation (Dota 2)
Activision Blizzard (Call of Duty)
Riot Games (League of Legends)