Which famous advertising campaign revolutionized Lunar New Year marketing by transforming traditional red envelopes (hongbao) into a digital phenomenon?

Cultural shopping festivals have transformed from local traditions to global retail phenomena. These events blend cultural heritage with modern commerce, creating unique marketing opportunities. Test your knowledge about how brands have leveraged cultural festivals to create iconic advertising campaigns that resonate across generations while honoring traditions. Can you identify the groundbreaking marketing strategy that changed how we think about cultural festival advertising?

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WeChat's Red Pocket campaign (2014) that allowed users to send digital hongbao through the app, creating the first viral digital red envelope exchange
Alibaba's Golden Dragon campaign (2012) featuring interactive AR dragons that revealed discounts when captured on smartphone cameras
Coca-Cola's Reunion Bottles (2015) with split-design labels that completed a festive image when two bottles were placed together
Nike's Prosperity Path (2016) campaign where limited edition shoes came with NFC chips that unlocked ancestral stories based on user location