Which famous 19th-century novel's success is attributed to one of literature's first major 'influencer marketing' campaigns, where the author's publisher paid celebrities and society figures to be seen reading it in public?

Before social media and digital marketing, authors and publishers still found innovative ways to promote books and create bestsellers. This poll explores one of the earliest and most successful 'influencer marketing' campaigns in literary history that revolutionized book promotion and created an international sensation. Test your knowledge about this groundbreaking marketing strategy that changed publishing forever!

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Charles Dickens' 'Great Expectations'
Benjamin Disraeli's 'Sybil'
Edward Bulwer-Lytton's 'Pelham'
Jane Austen's 'Pride and Prejudice'