Which global coffee company deliberately chose a siren from Greek mythology as their logo to symbolize the seductive power of coffee?

Throughout history, brands have leveraged powerful symbols from mythology and folklore to create memorable identities. These ancient archetypes and symbols continue to resonate with consumers on a subconscious level, creating instant recognition and emotional connections. Test your knowledge about how mythological elements have been incorporated into famous brand identities around the world.

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Starbucks
Peet's Coffee
Dunkin'
Costa Coffee