Which transportation company first implemented large-scale surge pricing as a dynamic pricing strategy that significantly influenced the entire industry?

In the transportation industry, pricing strategies have evolved significantly with technology and changing consumer behaviors. From fixed fares to dynamic pricing algorithms that adjust in real-time based on demand, weather conditions, and special events - pricing models have become sophisticated tools for revenue management. Test your knowledge about a groundbreaking pricing innovation that changed how transportation companies approach their pricing strategies.

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Uber (2011)
American Airlines (1985)
Lyft (2013)
JetBlue Airways (2002)