Which mythological figure inspired the logo and visual merchandising strategy of the international coffee chain Starbucks?

The marketing strategies of today often mirror ancient mythological themes. Companies frequently draw upon folklore and mythology to create memorable brand identities, compelling narratives, and emotional connections with consumers. This poll explores how one famous retailer successfully incorporated mythological elements into their visual merchandising strategy, creating one of retail's most recognizable brand identities.

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Siren (or Melusine), a two-tailed mermaid from Greek mythology
Medusa, the snake-haired Gorgon who could turn onlookers to stone
Circe, the enchantress goddess who transformed men into animals
Poseidon, the Greek god of the sea wielding his trident