Which unlikely brand collaboration broke the internet in 2021 when it sold out in under 30 minutes, crashing websites and later reselling for up to 10 times its original price?

Brand collaborations have become a cornerstone of modern pop culture marketing, creating limited-edition products that drive consumer excitement and social media buzz. From luxury fashion houses partnering with streetwear brands to unexpected crossovers between food companies and entertainment franchises, these partnerships have revolutionized product development and brand storytelling. Test your knowledge about some of the most influential brand collaborations that took the pop culture world by storm!

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Crocs x KFC (fried chicken-scented clogs)
Gucci x The North Face (luxury outdoor collection)
IKEA x LEGO (BYGGLEK storage box collection)
McDonald's x BTS (The BTS Meal with custom packaging and sauces)