Which automotive brand faced significant marketing challenges when they discovered their model name 'Nova' could be interpreted in Spanish markets as 'no va' (meaning 'doesn't go')?

In today's interconnected global marketplace, successful product marketing requires careful adaptation to local languages and cultural nuances. This process, known as localization, goes far beyond simple translation and involves adapting messaging to resonate with specific cultural contexts. How well do you understand the linguistic challenges brands face when expanding internationally? Test your knowledge about a famous localization misstep that affected a major brand's reputation.

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