Which packaging innovation in the publishing industry led to the rise of the 'airport book market' and dramatically changed how readers select novels?

Book packaging has evolved dramatically over centuries, from simple protective bindings to artistic marketing tools. Today's book covers are carefully designed to attract readers, convey genre, and communicate the essence of the story within seconds. This trivia question explores a significant innovation in book packaging that revolutionized the industry and changed how readers interact with books.

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• The introduction of dust jackets with plot summaries and author photos in the 1920s
• The mass-market paperback revolution pioneered by Penguin Books in the 1930s
• The implementation of standardized ISBN barcodes on book covers in the 1970s
• The development of embossed foil cover treatments for bestsellers in the 1980s

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