What unprecedented action did Johnson & Johnson take during the 1982 Tylenol poisoning crisis that established a new standard for product recalls?

In the realm of product management and brand protection, certain historical events have shaped how companies respond to crises. The 1982 Tylenol poisoning crisis represents a watershed moment in product recall history that fundamentally changed how companies handle product safety concerns and protect consumer trust. This poll tests your knowledge about this pivotal case study that continues to influence modern recall protocols and crisis management strategies.

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They recalled all Tylenol products nationwide (31 million bottles valued at over $100 million) despite the tampering being limited to Chicago
They introduced the first child-proof medicine bottle, but did not recall existing products from store shelves
They recalled only the specific batch numbers identified in the Chicago area after confirming the source of contamination
They temporarily suspended all advertising but kept products on shelves while implementing new tamper-evident packaging