Which innovative retail strategy did Merriam-Webster implement in 2019 that dramatically increased its digital engagement among young language enthusiasts?

Dictionaries have evolved from simple reference books to powerful digital tools and brand ecosystems. This poll explores how a major dictionary brand revolutionized its product strategy to stay relevant in the digital age while maintaining its linguistic authority. Test your knowledge about the intersection of language services and modern retail strategy!

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Launched a subscription-based 'Word of the Day' program with exclusive etymology content
Created viral social media accounts that humorously responded to linguistic misuses by politicians and celebrities
Partnered with Duolingo to integrate dictionary content into language learning pathways
Introduced an AI-powered 'Language Coach' retail product that corrects grammar in real-time conversations