Which celebrity beauty brand revolutionized the industry by using machine learning to analyze consumer feedback for product development and pioneered a direct-to-consumer model that became an industry standard?

Many celebrities have leveraged their fame to launch successful retail brands, but some have gone beyond traditional approaches to pioneer innovative retail technologies and strategies. This trivia question explores how a famous personality disrupted the beauty industry through a groundbreaking direct-to-consumer approach combined with data-driven product development.

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Rihanna's Fenty Beauty
Kylie Jenner's Kylie Cosmetics
Lady Gaga's Haus Laboratories
Selena Gomez's Rare Beauty