Which groundbreaking advertising campaign is credited with transforming a struggling Broadway show into a long-running phenomenon by targeting tourists rather than traditional theatergoers?

Test your knowledge of iconic advertising campaigns that have shaped the performing arts industry! Broadway shows, theater companies, and performing arts venues have created some of the most memorable marketing campaigns to attract audiences. From catchy taglines to innovative promotional strategies, these campaigns have helped productions become cultural phenomena. Can you identify which famous campaign truly changed the game for the performing arts?

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"Come From Away: The True Story" - emphasizing the real events behind the musical
"Hamilton: History Has Its Eyes On You" - focusing on historical education aspects
"Chicago: The Musical That Became a Legend" - highlighting its revival history
"The Phantom of the Opera: Now and Forever" - making it a must-see attraction rather than just a show