Which traditional craft was saved from near-extinction in the 1970s when department store Neiman Marcus featured it prominently in their Christmas catalog?

Throughout history, retail establishments have played important roles in preserving and promoting cultural traditions. From specialized cultural markets to holiday shopping traditions that span generations, retail has been intertwined with cultural heritage. This trivia question explores a fascinating example of how retail innovation helped preserve a significant cultural tradition that was at risk of being lost.

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Navajo rug weaving
Japanese Origami paper folding
Irish lace making
Venetian glass blowing