Which market research finding led to a major shift in AAA game development strategies around 2018-2019?

The gaming industry has evolved dramatically in the past decade, with changing consumer behaviors and technological advancements reshaping how companies approach market research. Understanding these shifts is crucial for industry professionals. This trivia question focuses on a pivotal market research insight that changed how major gaming companies approach product development and marketing strategies. Test your knowledge of the business side of gaming!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Discovery that 70% of revenue for successful games came from post-launch content and microtransactions rather than initial sales
Research showing mobile gamers spend more total hours gaming than console players, leading to cross-platform development priorities
Data indicating that gameplay streaming viewers purchase games at 3x the rate of non-viewers, shifting marketing budgets toward streamer partnerships
Studies revealing that game subscription services increased average player retention by 65%, causing a pivot toward subscription-based models