Which innovative location-based retail marketing strategy was first widely adopted by major retailers in 2013, causing a 16% increase in store visits for early adopters?

Geography plays a crucial role in modern retail strategy. From location-based marketing to geospatial analytics for store placement, retailers are increasingly leveraging geographical data to enhance customer experiences and boost sales. Test your knowledge about how geography intersects with retail marketing in this challenging trivia question!

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Geofencing (sending push notifications when customers enter a predefined geographical area around a store)
Geofilters (branded location-specific overlays for social media photos)
Geo-conquesting (targeting ads to consumers when they're near competitor locations)
Indoor positioning systems (navigation maps within large stores using beacon technology)