What percentage of Nike's total sales did the company aim to generate through its direct-to-consumer channels (Nike stores, website, apps) by 2022 when it launched its 'Consumer Direct Offense' strategy in 2017?

In 2017, Nike announced a major shift in its retail strategy called the 'Consumer Direct Offense' that transformed how the sportswear giant approached the market. This strategy represented a significant pivot in sports retail that other brands have since attempted to follow. Test your knowledge about this influential business move that changed the sports retail landscape and created new standards for direct-to-consumer relationships in the athletic wear industry.

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