Which brand mascot holds the Guinness World Record for being the longest continuously used advertising character?

Brand mascots have become iconic symbols for many companies, but some have demonstrated remarkable staying power. These character ambassadors have broken world records for their longevity and impact. Test your knowledge of the most enduring brand mascots that have earned their place in the Guinness World Records. Do you know which character has maintained its role as a brand representative longer than any other?

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Tony the Tiger (Kellogg's Frosted Flakes)
Mr. Peanut (Planters)
Jolly Green Giant (Green Giant vegetables)
Bibendum/Michelin Man (Michelin)