Which company launched the first modern customer loyalty program in 1981, revolutionizing retail marketing with a system that rewarded frequent flyers with miles that could be exchanged for free travel?

While customer loyalty has always been valuable to merchants throughout history, formalized loyalty programs as we know them today have a fascinating origin story. These programs revolutionized how businesses retain customers and gather valuable data. This trivia question explores a pivotal moment in retail history that changed how companies build relationships with their customers and created a model still used (in evolved forms) today.

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American Airlines with AAdvantage
S&H Green Stamps (Sperry & Hutchinson)
Betty Crocker with Box Tops
Sears with the Sears Credit Card rewards