Which celebrity's collaboration with Puma in 2016 broke retail norms by making her the first female creative director for the brand and helped revitalize the company's women's business?

Celebrity collaborations with retail brands have transformed the product landscape, creating cultural phenomena and redefining marketing strategies. These partnerships merge star power with consumer products, often resulting in record-breaking sales and innovative designs. Test your knowledge about one of the most influential celebrity-brand partnerships that revolutionized the retail collaboration model and set new standards for future celebrity product launches.

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Rihanna
Beyoncé
Serena Williams
Kylie Jenner