Which luxury retailer created an award-winning 'Mythological Realms' customer journey experience that guided shoppers through store sections themed after different pantheons?

Throughout history, mythology and folklore have influenced retail strategies and customer experiences in fascinating ways. From using mythological figures in branding to creating immersive retail environments based on cultural legends, the intersection of ancient stories and modern commerce is rich with examples. This trivia question explores how retailers have leveraged mythology to create distinctive customer journeys and memorable experiences.

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Harrods, with their 2019 'Gods Among Us' floor design featuring Greek, Norse, and Egyptian deities representing different product categories
Selfridges, with their 2018 'Legends Untold' campaign that mapped customer journeys to hero quests from world mythology
Bergdorf Goodman, with their 2020 'Mythic Journeys' store layout organizing departments by legendary realms from global folklore
Galeries Lafayette, with their 2017 'Fables & Fashion' concept mapping the shopping experience to stages of Joseph Campbell's Hero's Journey