Which innovative packaging design was first introduced by Cirque du Soleil in 2014 that transformed how audiences interact with performance memorabilia?

In the performing arts industry, how productions package and present themselves can be just as important as the performance itself. From playbills to ticket designs, merchandise packaging to digital experiences - innovative packaging helps theaters and performance venues create memorable brand touchpoints and enhance the audience experience. Test your knowledge about a groundbreaking packaging innovation that revolutionized how performing arts organizations connect with audiences.

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The Memory Box - a package that unfolds into a 3D diorama of the show's most iconic scene with AR integration
The Echo Sleeve - a playbill cover that plays 30 seconds of show music when opened
The Performer's Portfolio - a collector's item with interchangeable character cards and costume sketches
The Sensory Wrapper - packaging embedded with scents representing different acts of the performance