Which major change did Playbill make to its iconic brand identity in 2023 for the first time in its century-plus history?

The performing arts industry relies on iconic brands that connect audiences to productions. Among these, Playbill stands out as perhaps the most recognizable branded item in theater history. This iconic yellow program has been part of the Broadway experience for generations, but how much do you know about its brand history and evolution? Test your knowledge of this performing arts marketing staple!

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It changed its signature yellow color to rainbow for Pride Month celebrations
It eliminated print editions in favor of digital-only programs
It switched from portrait to landscape orientation
It removed show cast listings to focus exclusively on advertising