Which groundbreaking retail innovation was FIRST introduced by Broadway theaters in 2018 that revolutionized the performing arts merchandise experience?

The performing arts world has embraced innovative retail strategies to enhance audience experiences and generate additional revenue streams. From intermission merchandising to digital memorabilia, theaters have transformed how they market products to patrons. Test your knowledge about the fascinating intersection of retail innovation and the performing arts industry!

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Digital collectible NFTs of performance moments
Self-service kiosks for intermission merchandise purchases
Augmented reality program books with scannable content
Subscription-based theater merchandise boxes delivered monthly