Which linguistic phenomenon was specifically avoided in Coca-Cola's product development for the Chinese market, saving them from a potentially disastrous product name?

Product naming is a fascinating intersection of linguistics and marketing strategy. Companies invest heavily in developing names that resonate across cultures, are memorable, and convey brand values. This process often involves linguistic experts who analyze phonetics, morphology, semantics, and cultural associations. How well do you know the science behind naming products in the global marketplace?

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Homophony (where their proposed name 'Ke-kou-ke-la' would have translated to 'bite the wax tadpole' in some dialects)
Synecdoche (where their original translation would have referred to only a part of the drink rather than the whole product)
Anthimeria (where their brand name would have been used incorrectly as a different part of speech in Mandarin)
Semantic bleaching (where their original translation would have lost all meaning due to overuse in Chinese advertising)