Which global coffee retailer completely rebranded in 2011 by simplifying their logo to focus solely on their mythological mascot, removing the company name entirely from their visual identity?

Throughout history, successful brands have leveraged mythology and folklore to create powerful narratives that resonate with consumers. From Nike's winged goddess of victory to Starbucks' siren, mythological elements enhance brand identity and create emotional connections. This trivia explores how one major company transformed its brand by embracing a mythological creature in its storytelling and visual identity, creating one of the most recognizable logos in modern business.

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Starbucks, featuring the twin-tailed siren from Greek mythology
Costa Coffee, featuring the Phoenix rising from ashes
Peet's Coffee, featuring the Norse god Odin's ravens
Caribou Coffee, featuring the Celtic stag deity Cernunnos