Which famous athlete signed a lifetime endorsement deal with Nike reportedly worth over $1 billion, despite initially preferring Adidas during negotiations?

Celebrity endorsements have transformed the product marketing landscape, with some deals generating astronomical returns on investment. In 2003, one particular endorsement deal changed the game forever, creating what would become one of the most lucrative celebrity-brand partnerships in retail history. This deal not only revolutionized the athlete endorsement model but created a lasting legacy that continues to generate hundreds of millions annually. Test your knowledge of this groundbreaking product partnership!

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LeBron James
Michael Jordan
Cristiano Ronaldo
Serena Williams