Which global retail brand launched the 'Artisan Project' in 2018 to preserve endangered traditional crafting techniques across five continents and created a product line featuring the work of these artisans?

Traditional cultural practices have significantly influenced the retail landscape in recent years. From heritage-inspired products to cultural marketing campaigns, retailers are increasingly embracing diverse cultural traditions to connect with consumers. This trivia question explores a notable partnership between a major retail brand and cultural preservation efforts. Test your knowledge about how traditional craftsmanship meets modern retail!

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Anthropologie
IKEA
West Elm
Pottery Barn